Marketing your site to sell product is the way the internet works. What if you could miss out this step and sell your product directly to the right person just at the moment they

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Many online retailers are focused on the first time customer. And understandibly so, considering that in an attempt to capture their fair share of an ever-growing online

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If you're like me, you've fallen into the trap of buying an internet marketing product online with such high hopes, and when you finish reading it you're thinking, that's it?

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Imagine yourself at the local Sears carrying a shopping basket
down the isles looking for the perfect gift for your spouse
when you come to a great looking watch in the jewelry

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It's a new world. Gone are the days of writing paper checks and
entering credit card numbers. Now with the click of a mouse you
can pay anyone anywhere, anytime, or you can receive

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If you sell more than a handful of products on your website,
you'll need to add what's known as a shopping cart. This is a
function that allows your customers to pick out the items

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Buying and selling products or services online just got a whole lot easier. Using only a  person's e-mail address, you can pay for purchases and receive money owed to you without

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"How exactly does Ecommerce work"?

This has to be the most-frequently asked question I receive
from newbie clients. They know people are buying online and
they know they have

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Thanks for joining me for Part 2 of this important article about how to save
your store from online thieves.

Here's a scenario that will help you identify who is savvy to credit

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When web surfers visit your sales page online, they can be in various stages of
emotion at their time of arrival. Advertising becomes more than just words on a page
when you see

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If you operate a small business from your home and have been
thinking of moving it online to take advantage of a
"global audience," this article is for you.

A lot of people I

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Thanks for joining me for Part 4 and the final part of this article about
how to protect your online store from Internet thieves. Now, Ill tell you
some true stories about how we

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Thanks for joining me for Part 3 of this article. Now let's look at some
lessons we learned from our scenario of two Internet store owners.

Lessons to be learned:

That's

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The theft of credit card numbers is enormous. It is estimated that as
many as 40% of all online transactions are bogus.

This article is normally an electronic booklet sold on my

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One bright spot on the economic horizons around the world seems to be
continued consumer spending and ecommerce is clearly a part of this,
with sales estimated to be in excess of

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These days I receive a lot of email from web site owners who say
"I get plenty of visitors to my site, but hardly anybody buys."

Sometimes it is downright embarrassing. These

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Do you wonder why the industry average of conversion rates of
a customer buying on web sites is only 2 percent?

Have you tried to purchase anything online from some of
the

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The first big surge in the ecommerce explosion came from business-to-consumer
(B2C) or retail sales. Companies such as America Online, Amazon.com, eBay and
Priceline.com became

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In my 55 years I have spent about 50 of them marketing and
selling something. Along the way I learned a few things about
designing a web site with e-commerce that I would like to

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E-money is rapidly becoming one of the simplest methods of moving cash on the Internet. It requires no complicated software, and it permits the transfer of electronic cash to anyone with

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Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is

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Remember how the world was going to change? Smart sensors in your
refrigerator would notice that your milk freshness date had expired and it
would add a half gallon to your

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There was a precious time then business-to-business (B2B) ecommerce was the
sweet darling of Internet-based business. Sure, Amazon.com has a great brand
name, but B2B was going to

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The World Wide Web is exploding. Everyday thousands of new individuals are using the Internet to search out and purchase products. However, 95% of all Internet sites lose money. With so

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This article was originally published in three installments in the "Foundry Trade Journal", 2001.  Just this week, a member of my audience asked me the following:
"Why would

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