Does your company spend thousands of dollars on marketing with little to show
for it? Poor response rates are enough to drive us all crazy. Fret no more. There
is a

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Do your customers know what you're going to say - before -
you say it? Have you become so predictable that you're
ignored? In other words, are you a One Trick Pony?

Hmmm, you

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Creating powerful headlines is perhaps the single most important
aspect of any marketing copy you create. The way they are crafted
will determine whether prospects stand up and

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-Must make them see you in 60 characters or less.

Where do you advertise? Links, FFA's, Classified ads, opt-in
email, news groups, message boards, search engines? All of
them

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This is an article for people who want to sell more online.
No, I mean REALLY WANT TO SELL MORE!

This article is for people running serious businesses seriously.
It is not

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Back in Illinois in the 'fifties when I was growing up,
my parents entertained a lot. At some point over the
bourbon and the highballs the jokes
would start -- and they would fly

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After a long day at work, Mark sits down at his computer desk
to clear up some of his bills on the web. Just as he is about
to go offline, something catches his eye on the top of

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If you have ignored the older population in your online marketing efforts you may want to
rethink your strategy, particularly if you know your product or service appeals to

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In order to succeed in anything, you must try to identify the
smallest number of actions that produce the biggest benefits
in business, this means capitalising on your greatest

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One of the defining features of Western civilization is that we're all amateur marketers by default. Regardless of what our mother tongue is, the second language we are most exposed to is

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There are so many marketers asking:

* Where should I advertise?

* How Can I draw traffic to my site?

* What should I sell?

These are all important questions,

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I'm sure you've seen the formula for determining whether or
not your ad campaign is successful.

Sales from your ad - cost of advertising = net profits.

A positive number

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What's in a name?

The new catch phrase on the internet is branding. In the
80's it was called positioning.

What does it all mean?

When someone see's your name

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Are you ready to take your business to the next level, or
looking for excuses to cash in your chips.

Why do I ask?

Because I've been there.

I could make excuses

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You work like crazy trying to attract attention and business,
operating from a marketing calendar, committing to your strategy
and doing everything right, resulting in an influx of

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What people want online is a question guerrillas ask themselves
a lot. Whether it's for fun or work or something else,
understanding a consumer's motives once he or she logs on is

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When you're surfing around on the Web to your favorite sites,
what is it about them that makes you come back? What MAKES them
your favorite sites?

Good, reliable information?

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Every start-up business goes through phases of needing to try something different to
increase their exposure and bring in new clients. Even established businesses need to
revisit

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People go online for many reasons. Some "surf", just to see what's
out there, but most are much more specific in their objectives. They
want to know about something and they turn to

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Direct response marketing is a lot different from indirect
response marketing, although guerrillas like it best when the
two are teamed up. The first is geared to obtain orders

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You're having the gang over on Sunday to watch the football game
on TV. Which pizza parlor do you call?

Your child needs braces. Which orthodontist does everyone in
town go

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The Internet is definitely the wave of the future.
Dot-com fever is every where, and it seems that there
is no cure.

Fortunes are being made online and you want to

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Have you spent a lot of money on advertising with the expectation
that you would get many sales from the 1000s of people that visited
your site or read your ad?

Have you

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Have you been unable to focus on marketing your business, since the
terrorist attacks?
Have sales been down for the past few weeks.

What can you do?
Well, you can't just

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This isn't your typical "how to" article
on Internet marketing. Let me explain.

I am writing to you today about a unique
"mark up language" called "ColdFusion".

Yes,

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