A rose is a rose, is a rose.

What is in a name? Certainly a rose is still as beautiful no matter what
name it might have. Even if it would not have the same ring to

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Most small business people on the Internet are on
a budget and that forces you to be "creative".

Testing is important and a constant ongoing part
of any marketing plan. You

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Your best customer is the one you listen to.

The Internet is changing the face of doing business
here in North America and around the world.

We are witness to the

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The latest Anthrax scare might have you thinking twice
about using postal mail to promote your business.

A Washington Post-ABC News survey showed that "65% of the
American

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Without referring to statistics (assuming that such statistics
exist) it's safe to say that most marketing campaigns,
advertising promotions, and small business marketing ideas

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There are more web sites on the WWW than
there are people on the earth. And at one level
or another, you are in competition with everyone
of those billions of sites for your

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Associate Program (APs)) are the hottest moneymaking
opportunity available today. Easy to join, you can be up
and running within an hour.

Despite the ease of joining,

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Yes the above statement is a true story. Most importantly to you
is, *the fact* we couldn't even give away $100 bills on the
internet. This incredible experiment reveals why most

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1. Use reverse psychology on your banner ads. You
could tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your

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Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free

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There has been a major change in the American social
structure. For the first time, many older citizens have
significant discretionary income. Among younger people with
children,

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Bad economic news doesn't have to be bad news for your small
business. Your business can thrive and grow in a slowing
economy if you make it recession-proof. Here are 3 things

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"What am I doing wrong?" That's a question business owners
often ask themselves when business is slow. Often, the
answer is... "You're not doing anything wrong. You just need

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Amazon.Com has blown it big time. Barns & Noble now has a
great chance to run them out of the game.

Amazon had books locked. Committing major bucks, they
successfully

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Do you ever wake up in the morning and feel like
biting the heads off nails? My dad got up every
morning with a big smile and some encouraging
words. This was every day, seven

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We hear it said that in order to be in business, you must have a
Business Plan, and this is true. Without one, you are like a
person in a dark room trying to find something.

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Identifying your target market is one of the things you should
have learned in Marketing 101, no matter what school you
attended. Many of us attend the "School of Hard

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The Internet is changing the face of marketing research. Time was when research involved among other things, printing and mailing surveys, data entry, and long distance telephone calls.

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It seems we are obsessed with the concept of "Bigger, Better,
Faster", however in the world of technology, it might very well
be "Smaller, Better, Faster". A few short years ago,

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The one year anniversary of the start of your web business
rolled around, and you had 8,126 hits to your web site by 3,712
people for the calendar year. That averages out to about

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As we've heard from countless people trying to sell us Advertising, Internet
advertising is cheaper and faster. But is it really better? Is it the
right kind of advertising for your

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Chicago Cubs infielders Joe Tinker, Johnny Evers, and Frank
Chance formed the most memorable double-play combination in the
history of baseball. In our marketing efforts, we can

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Do you have a written marketing plan?

Are you following your plan?

Your written marketing plan serves as a road map to reach
your target market.

Many

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So you followed our advice and went to all the work to build your
own website, and now it's up and running. You put a hit counter
on the site, and are dismayed at the number of

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An autoresponder is really a great thing, and should be in
everyone's marketing bag of tricks. They serve a vital role in
your advertising efforts by providing someone with

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