The Internet has been around long enough now for some online marketing principles to emerge as proven success drivers. By observing Amazon.com, Napster, Ebay, Hotmail, Blue Mountain Arts

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If you plan on cashing in on the e-commerce revolution, the question is no longer whether or not you should accept credit cards and checks on your web site. The question now is how to set

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If you sell more than a handful of products on your website,
you'll need to add what's known as a shopping cart. This is a
function that allows your customers to pick out the items

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Online buyers' ability to comparison shop -- aided by a vast array of shopping bots -- has turned traditional retailing on its head. But are low prices all customers want? No way!

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Imagine this scenario. You are ordering vitamins at drugemporium.com. You register for the site, put in your shipping and payment information and press "Express Checkout." Up comes an

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Peter Drucker believes ecommerce will be to the InformationRevolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in

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Shopping on the Internet is the wave of the future! Everything we knew about
conventional marketing in the past has been turned on its head. The Internet
has a personality of its

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Just when you finally got comfortable with the transformation of the Web from a simple server of static HTML to a complex application centered in B2C and B2B concepts, along comes the

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Sure, the e-tools available for an online merchant are great.
We have up to the minute product selection on our web pages, and
autoresponders that can follow up requests. We have

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Every business needs a web site. We used to say that to business
owners and get strange looks in return. "Why do I need a web
site?" the manager of a pizza restaurant once

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If you have an e-commerce site, you need to know if you customers are
satisfied. Unlike a brick and mortar business, it is very hard to
monitor customer satisfaction on the web. If

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If you don't use the Internet in your business today, even the word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few

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Five years ago, people were surfing the web.

Three years ago, people started to use the Internet to buy
and sell goods. Two years ago, during the 1998 holiday season,
over 1

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The Internet, for us, is an absolute dream come true.

As my wife Anne and myself are disabled it meant relying
on the Government to provide us with state handouts. This
not

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We all know the tremendous advantages to operating a store
front on the Web. But often we overlook the built-in
disadvantage that every Internet store front shares

The flat

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US business-to-business e-commerce will hit $2.7 trillion in 2004 and more than 90%
of firms interviewed described plans to buy and sell on the Internet, according to a
recent

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Web technology can be seductive. It is all too easy to install a Web server, generate some flashy graphics and, bingo, you have an electronic version of your core business operations.

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So, you don't have a multi-million dollar advertising campaign? You don't have a
staff of hundreds, venture capital backing or someone from Star Trek as your
spokesperson? Then

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The day is coming soon when every web wanderer goes shopping online without a care. A day when nobody hesitates for even a microsecond before entering their credit card information and

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I bet you would have never guessed it, but people are
bringing in huge profits by charging for subscriptions to
their newsletter! Here's how...

Offering a free newsletter or

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How many times have you read,
"Come up with your own Digital Information Product (D.I.P.)
and watch the cash start to roll in?"

For most of us the problem lies in trying to

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With a little money and a good idea, you can reach anyone who uses the
Internet. According to the latest statistics, thats 158.5 million people.

You can use the World Wide Web

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E-commerce may be revolutionizing the way the world does
business, but it shouldnt change your approach to writing a
business plan. Whether youre starting a Web store from

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To Do List:
1. Name my company
2. Name my web site (and register domain name)
3. Open checking account
4. Open merchant account

Youve made the arrangements for adding

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There seems to be the misguided suggestion that e-commerce, buying or
selling on the Internet, will very soon surpass regular means of retail
such as department stores. Nothing

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